hi, i’m Laurynas!
hi, i’m Laurynas!
a product designer who cuts through tech complexity. I have over 3 years of experience helping translate complex features into wonderful journeys.
a product designer who cuts through tech complexity. I have over 3 years of experience helping translate complex features into wonderful journeys.
If you wish to see the full version of my portfolio - go desktop mode!
You can also download my CV or find me on LinkedIN
Recent work
Case study
Redesigning the domain experience of 2 million users
Lead designer
2 months from idea to production
The opportunity
With the domain service scaling at Hostinger, the team and I saw an opportunity to update our current domain management in order to improve the efficiency of key actions, domain usage rate and update the current visual style to match current standards
View before redesign
Process
This is a high level overview of what the process looked like
Stakehoder
alignment
Stakehoder
alignment
Final Design
Internal testing
Release
Research
Ideation
Research
After our alignment with the stakeholder, there was one question that I needed answers for:
Why are users going to this page?
This question helps us prioritize actions and align it with our business goals.
To answer this question I used both quantitative and qualitative methods
Quantitative research - Hotjar
I used Hotjar and ask users exactly that “For what reason you come to this page?” As this is was an open ended question, here is the categorized
More than 60% of users mentioned creating a website or making sure that their website is working
Around 20% of users use this page for renewing domain or changing the domain settings
10% of users changed their DNS settings
Qualitative research - user interviews
To further understand users and the quantitative data, I followed up with 5 user interviews and here are the main takeaways:
All 5 users manage their settings within the first days after registering the domain
None of the users come back regularly to this page, mostly they come to renew their service or check if nothing is broken
DNS settings are the main thing they look for when going into this page
Goals
Here are the main goals after during research:
Business goals
Encourage users to set connect their domain to a website, email, etc.
Make the page as scalable as possible, with the potential to add other sales or promotions
User goals
Highlight key actions, so users won’t miss on important things, like renewing their domain
Settings like DNS, or domain lock, should be seen at glance as it’s the part that users search for most
Solution
Solution
Settings column
All of the main settings and actions you can do with domain are accessible with one click. Information is condensed with clear actions
Below you can find all of the one click settings that the domain allows, as couple of users suggested they would like to see all of the settings art one glance
We kept the simple ability to edit the DNS settings, but now we also added a contact information block as well, so it would be as easily accessible as all of the other settings, It also allows user to see if they did not make any mistakes when writing contact information
Settings column
All of the main settings and actions you can do with domain are accessible with one click. Information is condensed with clear actions
The base information of the name, status, email and expiration date is at the top so user can find it quickly
Below you can find all of the one click settings that the domain allows, as couple of users suggested they would like to see all of the settings art one glance
We kept the simple ability to edit the DNS settings, but now we also added a contact information block as well, so it would be as easily accessible as all of the other settings, It also allows user to see if they did not make any mistakes when writing contact information
The base information of the name, status, email and expiration date is at the top so user can find it quickly
Solution
The top space usually is used for promotions, like protect your brand promotion, but also serves as a place holder for other promotions
Checklist serves as an activation moment to encourage users utilize their domains, like creating a a website or setting up email
Utilization Column
Here you will find how to use your domain - creating website, setting up an email account, forwarding domain. Also this is a space for any cross-sell, upsell opportunities
The top space usually is used for promotions, like protect your brand promotion, but also serves as a place holder for other promotions
Checklist serves as an activation moment to encourage users utilize their domains, like creating a a website or setting up email
Utilization Column
Here you will find how to use your domain - creating website, setting up an email account, forwarding domain. Also this is a space for any cross-sell, upsell opportunities
The results
Time to update their contact details reduced by 30%
Reducing the time to purchase and set up website by 12%
Reducing the time to set up their email by 10%
Released more than 3 campaigns and promotions for other products
Challenges & learnings
Initially struggled to identify key user actions due to the limited functionality of the page
Combining qualitative insights (Hotjar and user interviews) with quantitative tracking (Amplitude) helped validate user behavior
Learned to balance user needs with technical constraints, enabling smoother collaboration with developers
Case study
Redesigning the domain experience of 2 million users
Lead designer
2 months from idea to production
The opportunity
With the domain service scaling at Hostinger, the team and I saw an opportunity to update our current domain management in order to improve the efficiency of key actions, domain usage rate and update the current visual style to match current standards
View before redesign
Process
This is a high level overview of what the process looked like
Stakehoder
alignment
Stakehoder
alignment
Final Design
Internal testing
Release
Research
Ideation
Research
After our alignment with the stakeholder, there was one question that I needed answers for:
Why are users going to this page?
This question helps us prioritize actions and align it with our business goals.
To answer this question I used both quantitative and qualitative methods
Quantitative research - Hotjar
I used Hotjar and ask users exactly that “For what reason you come to this page?” As this is was an open ended question, here is the categorized
More than 60% of users mentioned creating a website or making sure that their website is working
Around 20% of users use this page for renewing domain or changing the domain settings
10% of users changed their DNS settings
Qualitative research - user interviews
To further understand users and the quantitative data, I followed up with 5 user interviews and here are the main takeaways:
All 5 users manage their settings within the first days after registering the domain
None of the users come back regularly to this page, mostly they come to renew their service or check if nothing is broken
DNS settings are the main thing they look for when going into this page
Goals
Here are the main goals after during research:
Business goals
Encourage users to set connect their domain to a website, email, etc.
Make the page as scalable as possible, with the potential to add other sales or promotions
User goals
Highlight key actions, so users won’t miss on important things, like renewing their domain
Settings like DNS, or domain lock, should be seen at glance as it’s the part that users search for most
Solution
Solution
Settings column
All of the main settings and actions you can do with domain are accessible with one click. Information is condensed with clear actions
Below you can find all of the one click settings that the domain allows, as couple of users suggested they would like to see all of the settings art one glance
We kept the simple ability to edit the DNS settings, but now we also added a contact information block as well, so it would be as easily accessible as all of the other settings, It also allows user to see if they did not make any mistakes when writing contact information
Settings column
All of the main settings and actions you can do with domain are accessible with one click. Information is condensed with clear actions
The base information of the name, status, email and expiration date is at the top so user can find it quickly
Below you can find all of the one click settings that the domain allows, as couple of users suggested they would like to see all of the settings art one glance
We kept the simple ability to edit the DNS settings, but now we also added a contact information block as well, so it would be as easily accessible as all of the other settings, It also allows user to see if they did not make any mistakes when writing contact information
The base information of the name, status, email and expiration date is at the top so user can find it quickly
Solution
The top space usually is used for promotions, like protect your brand promotion, but also serves as a place holder for other promotions
Checklist serves as an activation moment to encourage users utilize their domains, like creating a a website or setting up email
Utilization Column
Here you will find how to use your domain - creating website, setting up an email account, forwarding domain. Also this is a space for any cross-sell, upsell opportunities
The top space usually is used for promotions, like protect your brand promotion, but also serves as a place holder for other promotions
Checklist serves as an activation moment to encourage users utilize their domains, like creating a a website or setting up email
Utilization Column
Here you will find how to use your domain - creating website, setting up an email account, forwarding domain. Also this is a space for any cross-sell, upsell opportunities
The results
Time to update their contact details reduced by 30%
Reducing the time to purchase and set up website by 12%
Reducing the time to set up their email by 10%
Released more than 3 campaigns and promotions for other products
Challenges & learnings
Initially struggled to identify key user actions due to the limited functionality of the page
Combining qualitative insights (Hotjar and user interviews) with quantitative tracking (Amplitude) helped validate user behavior
Learned to balance user needs with technical constraints, enabling smoother collaboration with developers
Case study
Redesigning the domain experience of 2 million users
Lead designer
2 months from idea to production
The opportunity
With the domain service scaling at Hostinger, the team and I saw an opportunity to update our current domain management in order to improve the efficiency of key actions, domain usage rate and update the current visual style to match current standards
View before redesign
Process
This is a high level overview of what the process looked like
Stakehoder
alignment
Stakehoder
alignment
Final Design
Internal testing
Release
Research
Ideation
Research
After our alignment with the stakeholder, there was one question that I needed answers for:
Why are users going to this page?
This question helps us prioritize actions and align it with our business goals.
To answer this question I used both quantitative and qualitative methods
Quantitative research - Hotjar
I used Hotjar and ask users exactly that “For what reason you come to this page?” As this is was an open ended question, here is the categorized
More than 60% of users mentioned creating a website or making sure that their website is working
Around 20% of users use this page for renewing domain or changing the domain settings
10% of users changed their DNS settings
Qualitative research - user interviews
To further understand users and the quantitative data, I followed up with 5 user interviews and here are the main takeaways:
All 5 users manage their settings within the first days after registering the domain
None of the users come back regularly to this page, mostly they come to renew their service or check if nothing is broken
DNS settings are the main thing they look for when going into this page
Goals
Here are the main goals after during research:
Business goals
Encourage users to set connect their domain to a website, email, etc.
Make the page as scalable as possible, with the potential to add other sales or promotions
User goals
Highlight key actions, so users won’t miss on important things, like renewing their domain
Settings like DNS, or domain lock, should be seen at glance as it’s the part that users search for most
Solution
Solution
Settings column
All of the main settings and actions you can do with domain are accessible with one click. Information is condensed with clear actions
Below you can find all of the one click settings that the domain allows, as couple of users suggested they would like to see all of the settings art one glance
We kept the simple ability to edit the DNS settings, but now we also added a contact information block as well, so it would be as easily accessible as all of the other settings, It also allows user to see if they did not make any mistakes when writing contact information
Settings column
All of the main settings and actions you can do with domain are accessible with one click. Information is condensed with clear actions
The base information of the name, status, email and expiration date is at the top so user can find it quickly
Below you can find all of the one click settings that the domain allows, as couple of users suggested they would like to see all of the settings art one glance
We kept the simple ability to edit the DNS settings, but now we also added a contact information block as well, so it would be as easily accessible as all of the other settings, It also allows user to see if they did not make any mistakes when writing contact information
The base information of the name, status, email and expiration date is at the top so user can find it quickly
Solution
The top space usually is used for promotions, like protect your brand promotion, but also serves as a place holder for other promotions
Checklist serves as an activation moment to encourage users utilize their domains, like creating a a website or setting up email
Utilization Column
Here you will find how to use your domain - creating website, setting up an email account, forwarding domain. Also this is a space for any cross-sell, upsell opportunities
The top space usually is used for promotions, like protect your brand promotion, but also serves as a place holder for other promotions
Checklist serves as an activation moment to encourage users utilize their domains, like creating a a website or setting up email
Utilization Column
Here you will find how to use your domain - creating website, setting up an email account, forwarding domain. Also this is a space for any cross-sell, upsell opportunities
The results
Time to update their contact details reduced by 30%
Reducing the time to purchase and set up website by 12%
Reducing the time to set up their email by 10%
Released more than 3 campaigns and promotions for other products
Challenges & learnings
Initially struggled to identify key user actions due to the limited functionality of the page
Combining qualitative insights (Hotjar and user interviews) with quantitative tracking (Amplitude) helped validate user behavior
Learned to balance user needs with technical constraints, enabling smoother collaboration with developers
Case study
Redesigning the domain experience of 2 million users
Lead designer
2 months from idea to production
The opportunity
With the domain service scaling at Hostinger, the team and I saw an opportunity to update our current domain management in order to improve the efficiency of key actions, domain usage rate and update the current visual style to match current standards
View before redesign
Process
This is a high level overview of what the process looked like
Stakehoder
alignment
Stakehoder
alignment
Final Design
Internal testing
Release
Research
Ideation
Research
After our alignment with the stakeholder, there was one question that I needed answers for:
Why are users going to this page?
This question helps us prioritize actions and align it with our business goals.
To answer this question I used both quantitative and qualitative methods
Quantitative research - Hotjar
I used Hotjar and ask users exactly that “For what reason you come to this page?” As this is was an open ended question, here is the categorized
More than 60% of users mentioned creating a website or making sure that their website is working
Around 20% of users use this page for renewing domain or changing the domain settings
10% of users changed their DNS settings
Qualitative research - user interviews
To further understand users and the quantitative data, I followed up with 5 user interviews and here are the main takeaways:
All 5 users manage their settings within the first days after registering the domain
None of the users come back regularly to this page, mostly they come to renew their service or check if nothing is broken
DNS settings are the main thing they look for when going into this page
Goals
Here are the main goals after during research:
Business goals
Encourage users to set connect their domain to a website, email, etc.
Make the page as scalable as possible, with the potential to add other sales or promotions
User goals
Highlight key actions, so users won’t miss on important things, like renewing their domain
Settings like DNS, or domain lock, should be seen at glance as it’s the part that users search for most
Solution
Solution
Settings column
All of the main settings and actions you can do with domain are accessible with one click. Information is condensed with clear actions
Below you can find all of the one click settings that the domain allows, as couple of users suggested they would like to see all of the settings art one glance
We kept the simple ability to edit the DNS settings, but now we also added a contact information block as well, so it would be as easily accessible as all of the other settings, It also allows user to see if they did not make any mistakes when writing contact information
Settings column
All of the main settings and actions you can do with domain are accessible with one click. Information is condensed with clear actions
The base information of the name, status, email and expiration date is at the top so user can find it quickly
Below you can find all of the one click settings that the domain allows, as couple of users suggested they would like to see all of the settings art one glance
We kept the simple ability to edit the DNS settings, but now we also added a contact information block as well, so it would be as easily accessible as all of the other settings, It also allows user to see if they did not make any mistakes when writing contact information
The base information of the name, status, email and expiration date is at the top so user can find it quickly
Solution
The top space usually is used for promotions, like protect your brand promotion, but also serves as a place holder for other promotions
Checklist serves as an activation moment to encourage users utilize their domains, like creating a a website or setting up email
Utilization Column
Here you will find how to use your domain - creating website, setting up an email account, forwarding domain. Also this is a space for any cross-sell, upsell opportunities
The top space usually is used for promotions, like protect your brand promotion, but also serves as a place holder for other promotions
Checklist serves as an activation moment to encourage users utilize their domains, like creating a a website or setting up email
Utilization Column
Here you will find how to use your domain - creating website, setting up an email account, forwarding domain. Also this is a space for any cross-sell, upsell opportunities
The results
Time to update their contact details reduced by 30%
Reducing the time to purchase and set up website by 12%
Reducing the time to set up their email by 10%
Released more than 3 campaigns and promotions for other products
Challenges & learnings
Initially struggled to identify key user actions due to the limited functionality of the page
Combining qualitative insights (Hotjar and user interviews) with quantitative tracking (Amplitude) helped validate user behavior
Learned to balance user needs with technical constraints, enabling smoother collaboration with developers
About me
My full name is Laurynas Blažaitis and I am currently based in Kaunas, Lithuania.
If you would ask anyone I know about me, they will probably tell you that I am a ray of sunshine - always happy and positive - optimist of the highest degree!
In the product design world I love technical challenges, I always dive deep trying to understand, not only the user problem, but the domain and the technical complexity of it all, which helps me see a bigger picture.
Besides my work, I am a huge fan of football, and long time supporter of Manchester United - my current dream is to see them play at Old Trafford
